Third Avenue Chocolate Shoppe Business Plan Project

Note- this was an assignment for class.

Approximately 6 months prior, the Third Avenue Chocolate Shoppe requested my assistance in designing a plan to create a social media presence for their business.  My plan involved Facebook, Twitter, Yelp and Foursquare.  

Here are their current rankings on these social media sites: 

• 30 Yelp reviews
• 20 Likes on Facebook
• 0 Twitter followers, 0 Twitter favorites, 0 Re-Tweets
• 60 Foursquare check-ins.  

The Third Avenue Chocolate Shoppe gladly accepted my ideas and followed them perfectly in regards to Foursquare and Yelp, and far surpassed the goals that I had set.  However, their Facebook and Twitter efforts were not as strong as I had hoped.  Here is what I would do differently- they can still turn this around: 

1. UPDATE YOUR FACEBOOK PAGE AT LEAST ONCE A WEEK!  The Facebook page is rarely updated, and there were virtually no changes made since I submitted my final plan.  
2. Change your cover photos and profile photos on Facebook- show what you are doing to everyone else!  
3. GET A TWITTER ACCOUNT ALREADY!  In my plan, I suggested that the company create a Twitter page- this would make your business so much more popular and recognized.  I really can't do much for your business if you don't listen to my suggestions.  

In summation, I have to say congratulations on your Yelp and Foursquare progress, but if you don't make any other changes, you are never going to have as much success as you could.  That is all.