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Thursday, December 12, 2013

Saying Sayonara to Sassy Slogans- is it Curtains for Comedic Catchphrases?

2 alliterations in a title.  I'm on a roll!

But in all seriousness.  Ever take a minute to consider the catchphrase of your favorite deodorant or the slogan of your favorite ice cream?  No?  Just about 2 seconds of consideration?  According to the New York Times, this is a growing trend in advertising- catchy slogans are going away.  Sure there are some iconic sayings or characters from popular commercials, but their recognition doesn't compare to that of commercials from the good old days.  Here's why I think this is happening:

  • Video streaming
  • Gimme a D!  Gimme a V!  Gimme an R!  
  • Computerz
Section 1: Video streaming.  If you've heard of Netflix, you know what it is.  You don't have to sit through commercials anymore if you really don't want to.  How are you going to get to know a slogan or character if you never see or hear them?  Rhetorical question.  

Section 2: What does that spell?  DVR(I hope you figured that one out)!  Modern technology allows us to be lazy on our own time.  If you have work to do, you can set your DVR to record your shows and then go watch them at your leisure.  Another added feature of DVR- you can skip commercials.  Again, if you don't see the commercials, how can you know the commercials?  

Section 3: Computerz.  You know, those things with screens and keyboards.  If you don't, then how are you reading this (unless your brain has a wifi link; that would be cool)?  This is my thought on the subject of said magical devices: If you are still watching TV the old fashioned way, you can just get out your laptop, tablet, or other computerized device and again pay no attention to the TV ads.  Guess what I'm doing as I type this?  Nope, wrong.  I'm watching Chelsea Lately and drinking green tea.  Though I'm watching it on DVR.  So I don't have an opportunity to not focus on the commercials.  

I'm going to stop this train before it derails-wait...I'm going to dig this train out of the bottom of the ocean and drop it in a ditch.  I believe, that no matter how catchy of a slogan a commercial or company has, they aren't going to gain recognition today because people don't watch commercials any more?  That's it.  

1 comment:

  1. You can never have enough alliteration or streaming video on your computer. Oh, wait, is that dust on my TV. Yup, it is!

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